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Draft_page MEME JACKET

CONTEXT (EXPLANATION)

CONTENT (KICKSTARTER LAYOUT)

HERO IMAGE

This part is the hero

INTRODUCTION

Explain the whole concept, the jacket, the meme and price point – WHY.

This section is one of the most important parts of the campaign.

PRODUCT IMAGE

with mock title from BAUBAX Jacket (most funded jacket ever)

BACKSTORY

Explain the backstory of the jacket, how it started – more details about the story here – https://aiowear.medium.com/581ee3adaf4e

PRODUCT IMAGES (GIF)

Multiple product images in a GIF files with text

REWARDS SECTION

Here we explain the fact we are selling the jacket at cost, to be accessibly to everyone and provide 100% transparency.

This is 2nd key message of the campaign and has to be properly explained.

Your role as a BACKER

Here we explain in more details the WHY, why this campaign is different.

Also here we emphasize the fact we are not making profit from this campaign and everyone is free to support/donate how much they want as BONUS.

This is the 3rd most important part of the campaign.

STRECH GOAL

This section is added to create excitement around the campaign and make people share the campaign page and buy the product.

TIMELINE

One large aspect people are afraid to back campaign nowadays is the fact product are not delivered even after 2 years, BAUBAX again – 4 years and many people didn’t receive their rewards, we want to reinsure everyone that they will receive their rewards and we are working with multiple manufacturers already.

SIZING CHART

Here we describe the fact the jacket comes in 6 sizes and is unisex

TECH PACK GIVEAWAY

As a brand strategy we position ourself as 100% transparent and “open-source” which means all designs we are going to make would be shared with backers/buyers also now but also in the future.

This help backers/buyers to customize their jacket and just find a manufacturer to produce the jackets.

Nobody in the industry does that, we will be the first.

SHIPPING

Explain the fact that shipping is not included and will calculated after campaign ends depending on the numbers of units we have to send to each region.

This again would be 100% transparent and no additional mark-up added.

SHIPPING

ABOUT US

Closing section where we talk about who we are and again why we are doing this campaign, why kickstarter is important to us and why we need help from people to buy the product and share the campaign.

SHARE

As we count to grow the campaign organic and become viral, we need people help to share campaign and invite friends to back the campaign.